No one understands home like Folsom-based Insight real estate consultant Morgan Larson, who understands the value of knowing one’s goals and consistently striving to achieve them. She credits the warmth and stability of her upbringing for making her the professional she has become today. Truth, integrity, and respect are the virtues upon which Larson has built her real estate business whether working with homebuyers, home sellers or investors. “The challenges and rewards of real estate are endless,” says Larson. “It’s just as exciting to work with people who want to become homeowners as it is with sellers and investors looking to achieve their next real estate goals.” Overcoming obstacles and making real estate transactions and experiences as stress-free as possible are special skills Larson is pleased to offer her clients. “Because I listen so intently to my clients when they explain their needs and their goals, I have come to enjoy a number of great client relationships that make my work especially rewarding,” she admits. How does Larson do it? She integrates what she sees as the Five Essential Skills of Real Estate Sales: A high regard for customer service, perseverance, the art of negotiation, attention to detail, and the ability to analyze important statistics.